Language is Everything

Back the bid!

Carolyn Burgess, our chief exec, has urged local companies to back a bid to bring the football World Cup to Hull in 2018, if England is selected as the host nation. Up to 100,000 people could visit the region if the KC Stadium is chosen to host games, and the Humber region would be showcased on TV screens around the world.

"Hosting a World Cup game would be a fantastic boost for the Humber economy," said Carolyn, who is also president of the Hull & Humber Chamber of Commerce. "As well as bringing in thousands of visitors who would spend money in the area, it would raise our profile around the world. We are encouraging all local businesses to back the bid."

You can show your support for bringing World Cup football to the Humber by registering on the official England 2018 bid site and selecting Hull as your favourite host city.

Ten things you didn't know about Brazil

Our partners at the World Trade Centre Hull & Humber will be holding an 'Opportunities in Brazil' event on 21st September.

Download Opportunities in Brazil invite

To help get you in the mood, you can download our Portuguese 'language survival card' here. And, in the latest of our regular series, here are ten things you didn't know about Brazil.

1. Brazil is the world's fifth-largest country by area and by population.

2. The country is one of the four founding members of Mercosur, South America's biggest trade block.

3. Luiz Inacio Lula da Silva — better known simply as Lula — won a second term as Brazil's president in 2006.

4. The BRIC group of emerging economies — Brazil, Russia, India and China — held their first official summit in Russia last month.

5. The 2014 football World Cup will take place in 12 host cities around Brazil.

6. Brazil is one of eight member states of the Community of Portuguese Language Countries.

7. The Portuguese spoken in Brazil is slower and more measured than that spoken in Portugal.

8. There are occasional differences in vocabulary between Brazil and Portugal. For example, the word 'boy' is moço in Brazil and rapaz in Portugal; 'girl' is moça and rapariga respectively.

9. Brazil's Indian population speak more 100 different languages between them...

10. ... and the country is also home to large numbers of German, Italian and Japanese speakers.

 

Chairman's Awards: in pictures

In May we won the Chairman's Award for enhancing the economy of the East Riding of Yorkshire. The Chairman's Awards are presented by East Riding of Yorkshire Council, with nominations coming from both the public and from council employees.

Here are two pictures from the presentation ceremony at Bridlington Spa.

 

 

And here you can download a short film about us that was shown on the night (download time with a 1Mbps connection: 3 minutes).

Download Language is Everything (short film)

Biz Week in pictures (part 2)

More of our favourite pictures from the Humber Economic Partnership's photographic review of Business Week 2009, which was sponsored by Language is Everything.

 

 

Biz Week in pictures (part 1)

The Humber Economic Partnership has produced an interactive newsletter showcasing photos from Business Week 2009, which was sponsored by Language is Everything. You can download the newsletter here, or you can check out some of our favourites below...

 

 

 

Aim high and don't give in

Paul Duffen — who in the two years since he became chairman of Hull City has seen the football club gain and retain Premiership status — gave a typically 'can-do' talk at our 'Biz Week Extra' event at Vermuyden School in Goole yesterday.

"He was an amazing hit with the kids," said Carolyn Burgess (our chief exec). "The key message was aim high and don't give in when people say you'll never do it."

Our picture shows Paul Duffen with Carolyn (right) and Danuta Tomasz, the school's headteacher.

Business Week 2009, which was based on the theme of 'can-do' and sponsored by Language is Everything, officially came to an end last Friday. Yesterday's 'bonus' event took the multilingual, multicultural world of football as a starting point for introducing children to the challenges and opportunities of the global village of the 21st century (see our post below).

Language, culture, the global village ... and football

If you thought that Business Week 2009 was over: think again! Language is Everything, the main sponsors of this year's festival, are holding a 'Biz Week Extra' event later today with Hull City chairman and Humber hero Paul Duffen.

This afternoon's invitation-only session at Vermuyden School in Goole will continue the 'big conversation' that Language is Everything launched during Business Week: how can we best prepare our children for the global village of the 21st century?

The English Premier League is a perfect example of the multilingual, multicultural world in which we now live. Mr Duffen, a former Tottenham fan, remembers the shock and awe when Spurs signed two Argentinean stars in 1978 (Ossie Ardiles and Ricky Villa). Today, by contrast, more than half the players in the Premiership are from outside Britain, and the Hull City squad is made up of players from 11 countries across 5 continents.

So what kind of language and cultural barriers has Hull City faced? How have these been overcome? What has the club learned during its rollercoaster ride of a season? A specially invited audience of young people will be finding out the answers to these and other questions.

Carolyn Burgess, our chief exec, said: "The theme of this year's Business Week has been can-do, and I can't think of two better words to describe Paul Duffen. This event is going to be something that a group of young people remember for a very long time. Children are fascinated by language and culture, and football is a brilliant way to introduce them to the global village of the 21st century."

That was the Biz Week that was

Business Week 2009, sponsored by Language is Everything, came to a spectacular end on Friday at the Yorkshire International Business Convention in Bridlington. The all-star line-up of speakers included John Cleese, Dave Stewart and 'Matt' Pritchett, and Carolyn Burgess (our chief exec) gave a speech that touched on language, culture and her recent trip to the Victoria Climbié School in Côte d'Ivoire.

Language is Everything hosted two events on the Thursday, both of which were headlined by the irrepressible author and public speaker Tim Sanders. In the evening, the Language is Everything dinner took place in the magnificent 18th-century surroundings of Carlton Towers. But the focus was very much on the 21st century and beyond as leading experts from education, business and government took part in a debate on the future of communication.

On the Thursday afternoon, 'The Language is Everything Challenge' (see below) proved that learning a language isn't as difficult as most people think! Three courageous contestants — Tim Sanders, Fay Edwards from KCFM 99.8 and Jessica Goulden, a language student at Vermuyden School — received 20 minutes' professional coaching in a brand new language. They then called a 'real life' place overseas and found out what time it closed, without using any English.

"It was a fantastic event," said Oxana Cookson, one of our Russian linguists, who spent 20 minutes preparing Jessica for a call to the GUM Department Store in Moscow. "Jessica's task was twice as difficult because Russians use the 24-hour clock as well as the more informal 12-hour one. But Jessica managed to complete her task despite all the difficulties. She was very brave!"

You can have a look a the briefing sheet that Oxana put together for Jessica using the link below.

Download Russian_notes

Can-do Language is Everything!

The Language is Everything Challenge: is it possible to learn a language — well enough to carry out a basic telephone task — in 20 minutes?

The when and the where: the Thursday afternoon of Business Week 2009 at Goole College.

The languages: Arabic, Chinese Mandarin and Russian.

The contestants: Tim Sanders, bestselling American author; Fay Edwards, from KCFM 99.8; and Jessica Goulden, a language student from Vermuyden School in Goole.

The result: a success!

Yesterday afternoon at Business Week, three intrepid contestants received 20 minutes' professional coaching in a language they had never studied before. They then called a 'real life' place somewhere in the world, and attempted a basic telephone task.

"We had lots and lots of fun, and the whole thing was extremely successful," said Coco Zhao, one of our interpreters, who spent 20 minutes training Tim Sanders to speak and understand Chinese Mandarin. "Tim phoned a McDonald's in Beijing to ask what time they closed. He delivered the question in excellent Chinese, and he got the right answer — in Chinese."

Speaking later on KCFM 99.8, Carolyn Burgess (our chief exec) said it showed that investing a little time studying language can produce big results.

Business Week 2009 comes to an end today with the Yorkshire International Business Convention in Bridlington, starring John Cleese, Dave Stewart and 'Matt' Pritchett. Tim Sanders will also be appearing, and Carolyn will be on stage to talk about her recent trip to Cóte d'Ivoire.

Biz Ed at Biz Week

Yesterday, Carol Curtis (the MD of Language is Everything) was one of the judges for a "Dragons' Den" style event to mark Biz Week's "Business Education Day". Pupils from 16 schools took part, and the day included a presentation from rugby star turned motivational speaker Martin Bayfield.

"The kids did brilliantly well," reports Carol. "It was amazing how they responded to the challenge, got organised and divided the tasks between themselves. It's great to know that the future of the Humber region is in good hands!"